§ Mr. WigleyTo ask the Secretary of State for Transport what efforts are being undertaken by his Department to discourage car manufacturers from referring to the aquisition of speed as a central feature of their advertising campaigns.
§ Mr. Kenneth CarlisleThe Advertising Standards Authority and the Independent Television Commission have responsibility for setting standards for acceptable advertisements. These standards prohibit any advertisement which places undue emphasis on speed or encourages unlawful or unsafe driving practices. The Advertising Standards Authority issued further advice to advertising practitioners, following discussions in 1990. This advice has resulted in a significant reduction in the number of advertisements found to be in breach of the standards. At a further meeting last July, the authority agreed to maintain its close monitoring of the use of speed in car advertising.