HC Deb 02 June 1992 vol 208 c430W
Mr. Dobson

To ask the Minister of Agriculture, Fisheries and Food if he will give separate figures for the spending by his Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year up to and including 1991–92; and what is his latest estimate for 1992–93.

Mr. Curry

Expenditure by the Department in the financial year 1982–83 and each subsequent year was as follows:

(a) TV £ (b) Radio £ (c) Press advertising £ (d) Other publicity material £
1982–83 nil nil 3,000 n/a
1983–84 nil nil 27,000 n/a
1984–85 nil nil 26,000 575,000
1985–86 nil nil 29,000 656,000
1986–87 nil nil 54,000 825,000
1987–88 nil nil 12,000 693,000
1988–89 nil nil 380,000 1,004,000
1989–90 nil nil 116,000 2,373,000
1990–91 nil nil 53,000 2,379,000
1991–92 159,000 nil 103,000 4,135,000
11992–93 500,000 nil 203,774 3,783,226
1 Forecast.

Figures for publicity advertising prior to 1982–83 are not available as the information for those years includes recruitment and other types of advertising. Information is not readily available to distinguish between expenditure on advertising in newspapers and that in the press generally. Separate figures for expenditure on other publicity material prior to 1984–85 are available only at disproportionate cost.

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