§ Mr. LlwydTo ask the Secretary of State for Transport what publicity campaigns have been launched by his Department during 1991 and to date in 1992 highlighting(a) the importance of proper car maintenance, (b) reduction of speed for (i) cars and (ii) lorries, (c) acceleration and braking and (d) encouragement of public transport usage; and what is the amount allocated to each individual campaign.
§ Mr. Kenneth CarlisleDuring 1991 and 1992 the Department launched two major television advertising campaigns (with the slogan "Kill your speed, not a child") aimed at the reduction of driving speed in residential areas. The amounts allocated to this campaign were £1.2 million in 1991 and £2.3 million in 1992.
A number of campaigns launched in 1991 and 1992 have addressed issues raised by the hon. Member, for example:
- April 1991
- Travel Safely by Public Transport.
- June 1991
- Transport and the Environment. Included information on benefits of public transport.
- August 1991
- Safer, Cleaner, Wiser Driving. Leaflet issued with all vehicle licence renewals for 12 months. Included advice on maintenance.
- September 1991
- Advice on new Road Traffic Act provisions. Leaflet issued with vehicle licence renewals for 12 months. Included advice about unroadworthy vehicles.
- June 1992
- Blunt Instrument public service information film for television. Encourages reduction of driving speed in residential areas.
- July 1992
- Easy Ways to Save Fuel. Leaflet issued with vehicle licence renewals for 12 months. Includes advice on braking and accelerating and on use of public transport.
Many of these initiatives form part of wider campaigns covering a number of related issues, and it is not possible to provide costs in the form requested by the hon. Member.