§ Mr. DobsonTo ask the Secretary of State for Trade and Industry what was the total expenditure by his Department on press and public relations in 1979–80 and in each following year; and what is his estimate for 1991–92 and budget for 1992–93.
§ Mr. LeighI refer to the answers given to the hon. Member on 13 March 1990 (Official Report, column 172) and 30 April 1991 (column 127).
The final outturn for 1990–91 and estimated expenditure in the current year are as follows:
£000 1990–91 2,383 1991–92 2,410 The figures include regional press officer and other support services. The budget for 1992–93 is not yet finalised.
§ Mr. DobsonTo ask the Secretary of State for Trade and Industry if he will provide an up-to-date list of each television advertising campaign carried out, or to be carried out, by(a) the Department of Trade and Industry and (b) the Export Credits Guarantee Department, during 1991–92, and of each other publicity campaign costing more than £100,000, giving for each (i) the topic, (ii) the commencement date, (iii) the duration and (iv) the advertising, promotional and public relations companies involved.
§ Mr. LeighThe information is as follows:
(a) Department of Trade and Industry
I refer to the answers given to the hon. Member on 1 July (Official Report, column 20), 12 July (column 523) and 17 July (column 180–81). The Department continues to have no plans for television advertising in the current year.
(b) Export Credits Guarantee Department
Television advertising campaigns in 1991–92: None. Other campaign:
- (i) Topic: ECGD's strength in Europe.
- (ii) Commenced: 22 April 1991.
- (iii) Duration: four weeks.
- (iv) Advertising agency: Leo Burnett.
§ Mr. DobsonTo ask the Secretary of State for Trade and Industry what was the total expenditure by the ECGD on press and public relations in 1979–80 and in each following year; and what is his estimate for 1991–92 and budget for 1992–93.
§ Mr. SainsburyThe response for the years 1979–80 to 1989–90 is contained in theOfficial Report for 3 May 1991, columns 364–65. The figures for 1990–91 and 1991–92 are as follows: 63W
Year £000 1990–91 1,067 11991–92 1,326 1 Latest estimate. The budget for 1992–93 has still to be prepared.
§ Mr. DobsonTo ask the Secretary of State for Trade and Industry whether his Department has sent unsolicited direct mail as part of the distribution of publicity material.
§ Mr. LeighMy Department uses carefully targeted direct mail in support of a number of its objectives, including the stimulation of innovation, the promotion of exports and the provision of information to business about new methods, opportunities and management skills.
§ Mr. DobsonTo ask the Secretary of State for Trade and Industry if he will give separate figures for spending by the ECGD on(a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1991–92 and budgets for 1992–93.
§ Mr. SainsburyThe response for the years 1979–80 to 1989–90 is contained in theOfficial Report for 8 May 1991, column 502. The figures for 1990–91 and 1991–92 are as follows:
Total Press advertising Other £000 £000 £000 1990–91 1,067 692 375 11991–92 1,326 875 451 1 Latest estimate. No expenditure has been incurred on TV and radio advertising. The budget for 1992–93 has still to be prepared.
§ Mr. DobsonTo ask the Secretary of State for Trade and Industry if he will give separate figures for the spending by his Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1991–92 and budgets for 1992–93.
§ Mr. LeighI refer to the answers given to the hon. Member on 13 March 1990 (Official Report, columns 173–74) and 29 April 1991 (column 55–56). Final outturn figures for expenditure from the Department's central publicity during 1990–91 were as follows:
£000 Television advertising 3,938 Radio advertising 141 Press advertising 1,905 Other promotional materials1 3,778
64W
United Kingdom Exports 1980–89 Beryllium 1 Bismuth 2 Volume (kg) Value (£k) Total of which to EC Volume (MT) Value (£k) Total of which to EC 1980 0 0 0 289 1,469 … 1981 1,100 11 0 298 945 … 1982 603 3 1 292 1,140 … 1Publications, audio-visual materials and posters.
I expect expenditure on such activities this year to be well within last year's total. Media allocations are made according to need during the course of the year, but the Department has no plans for television advertising this year.