Publicity (Hansard, 5 November 1991)

§ Mr. Dobson
To ask the Secretary of State for Education and Science what was the total expenditure by his Department on press and public relations in 1979–80 and in each following year; and what is his estimate for 1991–92 and budget for 1992–93.

§ Mr. Eggar
The expenditure figures for press and publicity by this Department for the financial years 55W 1984–85 to 1991–92 are given in the table. Figures for 1979–80 to 1983–84 are not available on a comparable basis. The figure for 1991–92 is estimated expenditure. The Government's expenditure plans for 1992–93 will be announced by my right hon. Friend the Chancellor of the Exchequer in his autumn statement. The Department does not incur expenditure on public relations.

Year £000

1984–85 788.8

1985–86 1,026.3

1986–87 1,937.8

1987–88 2,313.6

1988–89 2,336.2

1989–90 2,596.0

1990–91 2,106.5

¹1991–92 4,881.0

¹Estimated.

§ Mr. Dobson
To ask the Secretary of State for Education and Science if he will provide an up-to-date list of each television advertising campaign carried out, or to be carried out, by his Department during 1991–92, and of each other publicity campaign costing more than £100,000, giving for each(a) the topic, (b) the commencement date, (c) the duration and (d) the advertising, promotional and public relations companies involved.

§ Mr. Eggar
My right hon. and learned Friend launched a teacher recruitment campaign on 1 July which included advertising on television for a period of three weeks and advertisements in the national press for four weeks. The second phase of this campaign began on 27 September and included advertisements in the national press for four weeks and in cinemas in selected towns for six alternating weeks. The campaign has been designed by Saatchi and Saatchi Advertising Ltd.
The parents charter was launched on 27 September. Advertisements were scheduled to appear in national newspapers and women's magazines from 27 September until 31 October. In addition, it is planned to place some advertisements in the ethnic minority community press. The company involved is BMP DDB Needham.
An exhibition to provide parents with information about recent changes in education will also be launched in the current financial year. HP:ICM has been commissioned to mount the exhibition which will visit a number of venues across the country. The timing and duration of this campaign has yet to be finalised.
The professional, industrial and commercial updating (PICKUP) programme continues to support and encourage colleges, polytechnics and universities to improve and increase their provision to meet the training needs of employers and their employees. The Services to Business campaign, run as part of the PICKUP programme, is managed by Quadrangle Communications Ltd.
56W

§ Mr. Dobson
To ask the Secretary of State for Education and Science whether his Department has sent unsolicited direct mail as part of the distribution of publicity material.

§ Mr. Eggar
The Department has not sent unsolicited mail direct to members of the public. It is the practice of the Department, however, to send sample copies of publicity material for parents to libraries and to schools, offering the latter the opportunity to order additional stocks to distribute to pupils to give to their parents.

§ Mr. Dobson
To ask the Secretary of State for Education and Science if he will give separate figures for the spending by his Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1991–92 and budgets for 1992–93.

§ Mr. Eggar
The expenditure figures for advertising and other promotional materials by this Department for the financial years 1979–80 to 1991–92 are given in the table. The figure for 1991–92 is estimated expenditure. The Government's expenditure plans for 1992–93 will be announced by my right hon. Friend the Chancellor of the Exchequer in his autumn statement. The rise in expenditure since 1989–90 is the result of the teachers recruitment campaign and the parents charter.

Year Television Radio Newspaper Other

£000 £000 £000 £000

1979–80 — — 91.6 12–2

1980–81 — — 8.9 58.3

1981–82 — — 86.9 49.9

1982–83 — — 6.0 33.7

1983–84 — — 9.6 74.9

1984–85 — — 18.5 150.6

1985–86 — — 14.8 184.1

1986–87 — — 532.0 533.0

1987–88 — — 280.0 1,459.0

1988–89 — 40.0 475.0 1,156.0

1989–90 — 11.8 238.0 1,150.0

1990–91 1,100.0 97.0 1,407.0 1,916.0

¹1991–92 812.0 — 2,049.0 4,081.0

¹ Estimated

Year	£000
1984–85	788.8
1985–86	1,026.3
1986–87	1,937.8
1987–88	2,313.6
1988–89	2,336.2
1989–90	2,596.0
1990–91	2,106.5
¹1991–92	4,881.0
¹Estimated.

Year	Television	Radio	Newspaper	Other
	£000	£000	£000	£000
1979–80	—	—	91.6	12–2
1980–81	—	—	8.9	58.3
1981–82	—	—	86.9	49.9
1982–83	—	—	6.0	33.7
1983–84	—	—	9.6	74.9
1984–85	—	—	18.5	150.6
1985–86	—	—	14.8	184.1
1986–87	—	—	532.0	533.0
1987–88	—	—	280.0	1,459.0
1988–89	—	40.0	475.0	1,156.0
1989–90	—	11.8	238.0	1,150.0
1990–91	1,100.0	97.0	1,407.0	1,916.0
¹1991–92	812.0	—	2,049.0	4,081.0
¹ Estimated