§ Mr. DobsonTo ask the Secretary of State for the Home Department if he will give separate figures for spending by the office of the Data Protection Registrar on(a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1991–92 and budgets for 1992–93.
§ Mrs. RumboldFor the years up to 1991–92, I refer the hon. Member to the reply given to him by my right hon. Friend on 8 May 1991 at columns483–84, save that the newspaper advertisting budget for this financial year has been revised from £50,000 to £195,000. I understand that the budgets for 1992–93 have not yet been determined.
§ Mr. DobsonTo ask the Secretary of State for the Home Department if he will provide an up-to-date list of each television advertising campaign carried out, or to be carried out, by(a) the Home Office and (b) the Metropolitan police during 1991–92, and of each other publicity campaign costing more than £100,000, giving for each (i) the topic, (ii) the commencement date, (iii) the duration and (iv) the advertising, promotional and public relations companies involved.
§ Mr. Kenneth BakerDetails of Home Office television campaigns and each other publicity campaign costing more than £100,000 during 1991–92 are as follows.
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Television advertising Start date Duration Companies involved Crime Prevention (General Awareness) 1 April 1991 19 days Collett Dickenson Pearce Advertising; Clarke Hooper Consulting Promotions Crime Prevention (Car Security) 12 January 1992 N.A. Media plan not yet devised Leagus Shafron Davis Chick Advertising; Clarke Hooper Consulting Promotions Fire Safety (Smoke Alarms ownership) January or February 1992 6 weeks FCO Advertising Absent Voting Rights When a General Election is announced 2–3 days FCO Advertising
Non-Television publicity campaigns costing more than £100,000 Start date Duration Companies involved Electoral Registration Mid-September 1991 1 month FCO Advertising Civil Protection Magazine N.A. Every quarter N.A. (Home Office/COI publication) Police Recruitment Graduate: 1 September 1991 4 months Riley Advertising Ethnic: 1 April 1991 3 weeks Riley Advertising Police (Special Constable Recruitment) 31 July 1991 3 months Riley Advertising Crime Prevention (General Awareness, Press, Poster and Radio Advertising) 1 April 1991 19 days Collett Dickenson Pearce Advertising; Clarke Hooper Consulting Promotions Crime Prevention (Car Security, Press, Poster and Radio Advertising) 12 February 1992 N.A. Media plan not yet devised Leagus Shafron Davis Chick Advertising; Clarke Hooper Consulting Promotions Fire Prevention and Safety A range of publicity material is available all year round None Passport renewal October 1991 6 weeks FCO Advertising Prison Service Recruitment January 1992 3 months Riley Advertising
§ Mr. DobsonTo ask the Secretary of State for the Home Department whether his Department has sent unsolicited direct mail as part of the distribution of publicity material.
§ Mr. Kenneth BakerMy Department has not sent unsolicited direct mail as part of the distribution of publicity material.
§ Mr. DobsonTo ask the Secretary of State for the Home Department what was the total expenditure by his Department on press and public relations in 1979–80 and in each following year; and what is his estimate for 1991–92 and budget for 1992–93.
§ Mr. Kenneth BakerThe full cost of staff, accommodation and administration for the Home Office press office from 1979–80 to 1990–91 was:
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£ 1979–80 283,140 1980–81 392,532 1981–82 381,799 1982–83 424,290 1983–84 516,362 1984–85 560,512 1985–86 606,996 1986–87 548,136 1987–88 599,282
£ 1988–89 674,945 1989–90 715,646 1990–91 786,519 Notes
1. Figures supplied before 1986–87 were the costs estimated by the Treasury. After devolved budgets the estimates are based on Home Office costs.
2. Press Office figures include the costs for staff, accommodation and administration costs.
The estimated cost for 1991–92 is £800,275.
The budget for 1992–93 has not been confirmed but the estimate is for the same amount of staff and the projected figure is £832,285.
§ Mr. DobsonTo ask the Secretary of State for the Home Department if he will give separate figures for the spending by his Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1991–92 and budgets for 1992–93.
§ Mr. Kenneth BakerFigures for expenditure on advertising and other promotional material for the years from 1986–87 to 1990–91 are as follows: 37W
Year TV advertising Radio advertising Newspaper advertising Other promotional material Total £ million £ million £ million £ million £ million 1986–87 Total advertising = 5.0 1.40 6.40 1987–88 Total advertising = 4.7 2.10 6.80 1988–89 Total advertising = 5.4 2.80 8.20 1989–90 Total advertising = 5.5 3.70 9.20 1990–91 2.024 0.109 3.595 6.75 12.47 1991–92 estimates 1.131 0.236 2.172 6.46 11.89 Note: £1.9 million for crime prevention remains to be committed. 1992–93 cannot yet estimate
It would not be possible to provide more detailed information on advertising except at disproportionate cost.
§ Mr. DobsonTo ask the Secretary of State for the Home Department what was the total expenditure by the office of the Data Protection Registrar on press and public relations in 1979–80 and in each following year; and what is his estimate for 1991–92 and budget for 1992–93.
§ Mrs. RumboldFor the years up to 1991–92, I refer the hon. Member to the reply given to him by my right hon. Friend on 3 May 1991 at column339. I understand that the budget for 1992–93 has not yet been determined.