§ Mr. DobsonTo ask the Secretary of State for Employment if he will give separate figures for spending by the Training Agency or Manpower Services Commission 69W on (a) television advertising, (b) radio advertising, (c) newspaper advertising and (d)other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1991–92 and budgets for 1992–93.
TV (£) Radio (£) Press (£) Other (£) Total (£) Actual 1979–80 N.A. N.A. — — — 1980–81 424,102 4,127 2,496,440 2,588,540 5,513,209 1981–82 — 62,896 1,814,935 2,784,279 4,662,110 1982–83 — 89,654 2,984,230 3,222,031 6,295,915 1983–84 1,479,748 17,434 764,409 2,670,666 4,932,257 1984–85 944,975 3,477 717,057 4,473,283 6,138,792 1985–86 9,676,257 311,537 1,867,286 5,111,180 16,966,260 1986–87 15,624,000 258,631 6,927,370 12,124,000 34,934,001 1987–88 17,321,000 26,841 6,950,159 11,647,000 35,945,000 1988–89 12,569,000 — 5,502,000 12,449,000 30,520,000 1989–90 8,610,000 56,000 6,164,000 12,485,000 27,315,000 1990–91 6,115,000 — 3,803,000 9,912,000 19,830,000 All the figures refer only to expenditure by the former Manpower Services Commission, Training Commission and Training Agency. Following the abolition of the Training Agency, from 1991–92 the Department's advertising and publicity budget is held centrally.
The total budget for 1991–92 (excluding HSE and ACAS) is £18.41 million. Estimate of the breakdown by media is as follows:
TV (£) Press (£) Others (£) Total (£) 8,594,000 1,166,000 8,650,000 18,410,000 (c) Expenditure levels for 1992–93 are in the process of being set.
§ Mr. DobsonTo ask the Secretary of State for Employment if he will give separate figures for the spending by his Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1991–92 and budgets for 1992–93.
§ Mr. Forth(a) Expenditure on advertising and promotional material by the Department of Employment from 1979–80 to 1985–86 was as follows:
£ 1979–80 70,000 1980–81 320,000 1981–82 400,000 1982–83 360,000 1983–84 500,000 1984–85 320,000 1985–86 1,220,000 Figures for television, radio and newspaper advertising and other promotional material are not available separately.
The figures for 1986–87, 1987–88, 1988–89, 1989–90 and 1990–91 are as follows:
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Television Press/Radio Other Promotional (£ million) (£ million) (£ million) 1986–87 9.3 3.0 4.1 1987–88 3.3 0.8 2.8 1988–89 2.1 2.3 1.3 1989–90 0.9 0.9 1.2 1990–91 n/a 0.5 2.4
§ Mr. Forth(a) The information requested is given in the table:
(b)From 1991–92 the Department's advertising and publicity budget has been held centrally. Details of expenditure for 1991–92 and budget for 1992–93 are being provided for the hon. Member in a reply to a separate question.
§ Mr. DobsonTo ask the Secretary of State for Employment what was the total expenditure by his Department on press and public relations in 1979–80 and in each following year; and what is his estimate for 1991–92 and budget for 1992–93.
§ Mr. ForthThe information requested is given in the table:
Year Expenditure £ million Actual 1979–80 to 1985–86 n/a 1986–87 1.080 1987–88 1.014 1988–89 3.185 1989–90 3.331 1990–91 3.507 Estimated 1991–92 3.870 Figures for 1986–87 and 1987–88 are for Department of Employment information division only. Figures for TA are not available.
Figures for 1988–89 represent total expenditure separately incurred by DE information division and TA information services branch; the two merged to form DE information branch in November 1989. Figures for 1990–91 onwards represent expenditure by the DE information branch.
Expenditure levels for 1992–93 are in the process of being set.
§ Mr. DobsonTo ask the Secretary of State for Employment if he will provide an up-to-date list of each television advertising campaign carried out, or to be carried out, by(a) the Department of Employment and (b) the Training Agency during 1991–92, and of each other publicity campaign costing more than £100,000, giving for each (i) the topic, (ii) the commencement date, (iii) the duration and (iv) the advertising, promotional and public relations companies involved.
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§ Mr. ForthTwo television advertising campaigns have been carried out for the Department so far in 1991–92, for TECs and for Just the Job. No further television advertising is planned by the Department during the remainder of the financial year. The Training Agency is now part of the Department.
Topic Start Date Duration Company Career Development Loans Press July 1991 3 months 1GGT Jobclub Press Late 1991 3 months 2DMB&B Job Review Workshops Press Early 1992 1–2 months DMB&B National Training Awards Press March 1991 3 months GGT National Training Awards Press December 1991 4 days GGT High Technology National Training Press April 1991 1 month GGT High Technology National Training Press September 1991 2 weeks GGT Just the Job Press September 1991 2 months DMB&B TECs Press April 1991 2 months GGT Investors in People Press October 1991 1 month GGT 1Gold Greenlees Trott. 2D'Arcy Masius Benton and Bowles.
§ Mr. DobsonTo ask the Secretary of State for Employment whether(a) the Department of Employment and (b) the Training Agency or Manpower Services Commission have sent unsolicited direct mail as part of the distribution of publicity material.
§ Mr. ForthDirect mail containing information about the national training awards was sent to senior figures in British industry as part of the March to May 1991 campaign to encourage entries for the awards.