§ Mr. DobsonTo ask the Chancellor of the Exchequer if he will give separate figures for the spending by the Department for National Savings on(a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1990–91 and budgets for 1991–92.
§ Mr. MaplesFigures for the years 1981–82 to 1991–92 are as follows. No breakdown by advertising medium is available for the years 1981–82 to 1983–84 and no total figures prior to 1981.
§ Mrs. Gillian ShephardHer Majesty's Customs and Excise has not used television, radio or newspaper advertising for promotional purposes. The information available on other promotional material is as follows:
Estimate expenditure £ 1984–1985 21,000 1985–1986 29,000 1986–1987 28,000 1987–1988 29,000 1988–1989 47,000 1989–1990 31,000 1990–1991 44,000 1991–1992 54,000 The figures do not include recruitment advertising. The figures for 1979–are not available.
§ Mr. DobsonTo ask the Chancellor of the Exchequer if he will give separate figures for the spending by Her Majesty's Stationery Office on(a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what are his latest estimates for 1990–91 and budgets for 1991–92.
§ Mr. MaplesHMSO has not used television or radio advertising. Expenditure on advertising in newspapers and journals and on other promotional material for each financial year was:
463W
Year Advertising in Newspapers and Journal 1 Other promotional material £000 £000 1983–84 42 151 1984–85 45 125 1985–86 69 191 1986–87 61 160
Year Advertising in Newspapers and Journal1 Other promotional material £000 £000 1987–88 83 172 19882 89 142 1989 31,027 563 1990 406 658 1 Details of expenditure on newspaper advertising as opposed to journal advertising are not available. 2 HMSO changed its financial year from the fiscal to the calendar in 1988 (9 months). 3 Includes expenditure on a major campaign to launch new health and safety posters. Figures for the years 1979–80 to 1982–83 could be provided only at disproportionate cost. The comparable budgeted figures for 1991 are £539,000 and £589,000 respectively.
£ thousands Television advertising Press advertising Radio Outdoor posters Point-of sale etc. Total spend 1991–92 15,500 13,500 — — 11,826 110,826 1990–91 5,242 4,226 — — 1,412 10,880 1989–90 5,813 4,842 — — 642 11,297 1988–89 5,389 4,745 — 1,063 3,090 14,287 1987–88 6,575 4,029 — 1,705 660 12,969 1986–87 5,145 7,706 — 2,104 3,518 18,473 1985–86 1,727 6,197 — 1,847 1,936 11,707 1984–85 1,998 6,021 — 1,728 2,419 12,166 1983–84 n/a n/a n/a n/a n/a 9,693 1982–83 n/a n/a n/a n/a n/a 8,479 1981–82 n/a n/a n/a n/a n/a 8,279 1 Estimated