Dr. ThomasTo ask the Secretary of State for the Environment how many copies of his departmental leaflet, "Wake Up To What You Can Do For The Environment" have been printed; what plans exist for additional print runs; how the leaflet is being distributed and to which target audiences; how much the printing and distribution has cost to date; and whether any external consultants were involved in the design and content of the leaflet.
§ Mr. BaldryFive million copies of the leaflet have been printed; additional print runs will depend upon demand. The leaflet is being distributed through supermarkets with the generous assistance of Tesco, Sainsbury's, the Co-op, Safeway and Asda; and at the Department's stand at the ideal home exhibition. Local authorities have been invited to assist in distribution; and copies are available on request from the Department. The target audience for the leaflet is the general public. Printing and distribution have cost £180,000 to date. Consultants were commissioned to conduct market research on a pilot version of the leaflet, and the leaflet was designed by outside contractors.