HC Deb 21 March 1991 vol 188 cc199-200W
Mr. Sheerman

To ask the Secretary of State for the Home Department (1) how much the advertising agency Collett, Dickinson, Pearce and Partners will receive for developing plans for advertising for Crime Prevention Week;

(2) what is the cost of the national advertising campaign for Crime Prevention Week;

(3) what is the cost of the promotion work by Clerk Hooper Consulting for Crime Prevention Week;

(4) what is the cost of television commercials for national Crime Prevention Week.

Mr. John Patten

The cost of the Crime Prevention Week advertising campaign will he £3,600,000, including VAT, of which nearly £1,450,000 is for television commercials. The cost of non-advertising promotional activity for the week will be £900,000, including VAT. For reasons of commercial confidentiality, the Government do not disclose the rate of commission or the fees negotiated with individual agencies.

Mr. Sheerman

To ask the Secretary of State for the Home Department (1) what resources are to be given to local planning groups for Crime Prevention Week;

(2) what resources are being given to local authorities to develop crime prevention initiatives for Crime Prevention Week;

(3) what extra resources are to be given to local authorities to build on the work of Crime Prevention Week.

Mr. John Patten

The resources made available by the Government consist of a large volume of publicity material, including a campaign planning guide and extensive advertising, which it is expected will provide valuable support for activity organised at local level by the police, local authorities and other bodies and individuals with an interest in crime prevention.

Mr. Sheerman

To ask the Secretary of State for the Home Department what action is being taken to prevent the publicity surrounding Crime Prevention Week from enhancing the fear of crime.

Mr. John Patten

The need to avoid increasing the fear of crime was taken fully into account in preparing advertising and publicity for Crime Prevention Week. One of the most important messages of the week will be that. many crimes can be prevented by members of the public taking sensible precautions against them.