HC Deb 10 July 1991 vol 194 cc405-6W
Mr. Dobson

To ask the Secretary of State for Education and Science, pursuant to his answer of 1 July,Official Report, columns 43–44, if he will list the commencement date and duration of each advertising campaign.

Mr. Eggar

The teacher recruitment campaign was launched on 1 July. Television advertising for this campaign will last for a period of three weeks and advertisements in the national press for four weeks. In addition, in the autumn, advertisements will appear in the national press for four weeks and in cinemas in sleeted towns during six alternating weeks. The exact dates for these have yet to be decided.

It is unlikely that the publicity campaign to provide parents with information about changes in the education system will include any paid advertising. The timing and duration of this campaign has yet to be decided.

The professional, industrial and commercial updating (PICKUP) programme does not involve advertising.