§ Mr. David MarshallTo ask the Chancellor of the Exchequer how much expenditure has been incurred by the Inland Revenue on a television and newspaper advertising campaign to inform savers who are non-taxpayers that they will no longer need to pay tax on their savings after 6 April; what considerations underlay the decision to authorise such expenditure in addition to direct mailing; and what assessment was made of the costs and benefits of this additional expenditure.
§ Mr. MaudeThe figure is £6,384,000. Advertising was the only effective way to explain the change to the up to 15 million non-taxpayers affected by it. The advertising campaign and the delivery of a leaflet to all households are complementary features of the publicity for the new system. They are designed to encourage as many as possible of those affected to register for payment of interest without deduction of tax and so reduce the number who make repayment claims. The costs of the publicity will be morc than offset by the consequential saving on administrative costs in making fewer repayments.
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§ Mr. David MarshallTo ask the Chancellor of the Exchequer how much expenditure has been incurred to produce and send leaflets to every household in Great Britain explaining that savers who are non-taxpayers will no longer need to pay tax on their savings after 6 April.