Education Reform Brochures (Hansard, 27 March 1990)

§ Mr. Mallon
To ask the Secretary of State for Northern Ireland if he will make a statement about the level of resources expended on the brochure, "Education Reform —What it Means to You".

§ Dr. Mawhinney
It is important that the Northern Ireland public should be properly informed about the most radical changes to education in the Province for almost 50 years. I am satisfied that the level of expenditure involved was the minimum consistent with achieving this objective.

§ Mr. Mallon
To ask the Secretary of State for Northern Ireland what was the total cost incurred in the preparation146W and design of the brochure entitled, "Education Reforms—What it Means to You"; and which office was responsible for having this work carried out.

§ Dr. Mawhinney
This work—at a total cost of £32,386—was carried out on behalf of the Department of Education by McCann-Erickson (Belfast) Ltd.

§ Mr. Mallon
To ask the Secretary of State for Northern Ireland what was the total cost of the(a)manufacture/printing, (b) distribution and (c) advertisement of the brochure entitled, "Education Reform— What it Means to You".

§ Dr. Mawhinney
The information requested is as follows:

£

(a) Manufacture/printing 158,535

(b) Distribution 89,600

(c) Advertisement 252,523

§ Mr. Mallon
To ask the Secretary of State for Northern Ireland which firm printed the brochure entitled, "Education Reform—What it Means to You".

§ Dr. Mawhinney
The brochure was printed by Reproprint Limited, Burnley.

	£
(a) Manufacture/printing	158,535
(b) Distribution	89,600
(c) Advertisement	252,523