Advertising Expenditure

HC Deb 12 March 1990 vol 169 cc83-4W

Mr. Dobson

To ask the Minister of Agriculture, Fisheries and Food what were the figures for the spending by his Department on(a) television advertising, (b) radio advertising, (c) newspaper advertising and (d) other promotional material in 1979–80 and in each following year; and what is his latest estimate for the current year and budget for 1990–91.

Mr. Curry

Expenditure by my Department in the financial year 1982–83 and each subsequent year is as follows:

	TV	Radio	Press advertising	Other promotional
	(a)	(b)	(c)	(d)
1982–83	Nil	Nil	3,000	n/a
1983–84	Nil	Nil	27,000	n/a
1984–85	Nil	Nil	26,000	575,000
1985–86	Nil	Nil	29,000	656,000
1986–87	Nil	Nil	54,000	825,000
1987–88	Nil	Nil	12,000	693,000
1988–89	Nil	Nil	380,000	1,004,000
1989–90	Nil	Nil	116,000	2,372,000
n/a—Not available.

Figures for promotional advertising prior to 1982–83 are not available as the information for those years includes recruitment and other types of advertising. Information is not readily available to distinguish between expenditure on advertising in newspapers and that in the press generally. Separate figures for expenditure on other promotional material prior to 1984–85 are available only at disproportionate costs. The overall publicity budget for 1990–91 is estimated to be £2.4 million.