§ Mr. Frank DobsonTo ask the Secretary of State for Health (1) what assessment has been made by(a) his Department and (b) the Central Office of Information of the National Health Service review launch in early 1989;
(2) what is the estimated cost of the campaign to promote the National Health Service review relaunched on 7 June; and how those cost are made up;
(3) which agency or agencies were involved in the relaunch of the National Health Service review publicity campaign.
§ Mr. Kenneth ClarkeThe NHS review launch in early 1989 achieved its objectives of informing the public in general and NHS staff in particular about the Government's proposals. The Central Office of Information was not involved in this communications exercise.
There has been no relaunch of the White Paper proposals.
The second stage of the communication effort will provide information for staff at hospitals and units which have expressed interest in self-governing status and for the general public in the areas concerned.
NML Presentations Ltd has been contracted to provide organisation, production, design and print services in connection with this communication programme.
The cost of this stage of the programme is of the order of £750,000.