Family Credit (Advertising Campaign)

HC Deb 12 June 1989 vol 154 c283W

Mr. Dobson

To ask the Secretary of State for Social Security if he will place in the Library any assessment of the family credit advertising campaign of April to June 1988 made(a) by his Department or its predecessor or (b) the Central Office of Information.

Mr. Peter Lloyd

Yes.

Mr. Dobson

To ask the Secretary of State for Social Security what information on the April to June 1988 family credit advertising campaign was provided to those planning and mounting the current family credit publicity campaign.

Mr. Peter Lloyd

The advertising agency concerned did not request any specific information relating to the earlier campaign and none was provided.

Mr. Dobson

To ask the Secretary of State for Social Security which agency or agencies were involved in the family credit advertising campaign mounted in April to June 1988; and what fee or fees they received.

Mr. Peter Lloyd

One agency, BSB Dorland, was involved in the campaign. It did not receive a specific fee for the campaign. The sums involved are commercial in confidence.