§ 78. Mr. Nicholas BrownTo ask the Chancellor of the Duchy of Lancaster what has been the total cost of the advertising campaign for the enterprise initiative; and what has been the average cost per take-up.
§ Mr. NewtonExpenditure on advertising the enterprise initiative since January 1988 has been about £19 million. Of this, we estimate that some £14.4 million has been specifically directed at promoting the six consultancy initiatives, which would represent an average of about £485 per application.