§ Mr. Roy HughesTo ask the Chancellor of the Duchy of Lancaster what has been the total cost of the advertising campaign for the enterprise initiative; and what has been the average cost per take-up.
§ Mr. ForthExpenditure on advertising the enterprise initiative since January 1988 has been about £19 million. The enterprise initiative covers a number of schemes and services for firms and there is no single measure of take-up which would justify the calculation of an average cost.