§ Mr. David EvansTo ask the Secretary of State for Energy what market research he proposes to undertake in 1989 as part of his Department's programme to promote awareness of, and research in, technology transfer and renewable energy sources.
§ Mr. Michael SpicerMarket research is an esential part of our renewable energy research and development programme, both in determining the most appropriate methods of informing and influencing the future market for renewable sources of energy, and in gauging the success or otherwise of publications that flow from the programme.
Technology transfer plans are being developed for each technology classed as economically attractive. During 1989 a number of market research studies are planned in order to obtain a better understanding of technical transfer processes and the characteristics of those market sectors relevant to the renewable technologies.
Over the next weeks the first of these studies will be undertaken to provide detailed information on the size and scope of the market that needs to be addressed. The results will be used to develop and target the most appropriate promotion material in support of our technology transfer activities. Recently completed market research has shown that our publications have been well received by the general public, industry and professionals.