HC Deb 19 April 1989 vol 151 cc205-6W
Mr. Dobson

To ask the Secretary of State for Health if he will list all current publicity campaigns being conducted by or for his Department or the Health Education Authority, respectively, or planned for the first three months of 1989–90, indicating those which involve television advertising and the starting and finishing dates of each campaign.

Mr. Mellor

There are no publicity campaigns being conducted by my Department or planned for the first three months of 1989–90 involving television advertising.

The following publicity campaigns are current or planned:

Start Finish
Nurse recruitment
Youth audience magazines June only
Adult audience national press June September
Drugs misuse
Centrally funded regional
campaigns in Wessex, Trent
and South East Thames March May
National Health Service recruitment
Mailing of recruitment materials
to careers officers April

In addition to the above the Department maintains information and awareness campaigns which run throughout the year which include the following:

  • National blood transfusion service—donor recruitment.
  • Organ donation—promotion of donor cards; awareness amongst National Health Service professional staff.
  • Overseas travel—information for those travelling abroad.
  • Services for the disabled—information.
  • Free or subsidised National Health Service services for low income groups—information

The Health Education Authority's current and planned publicity campaigns include:

Start Finish
AIDS
Encourage condom use— Women's magazines March June
Travellers abroad—Poster June End of summer
Skin cancer
Those travelling abroad on holiday—Women's magazines June End of summer
"Less Fat Fortnight"
Consumption of lower fat products—Press June only
Alcohol abuse
National drinkwise day— sensible approach to alcohol consumption June 20

None of these publicity campaigns involve television advertising.