§ Mr. DobsonTo ask the Secretary of State for Defence if he will list all current publicity campaigns being conducted by or for his Department or ones planned for the first three months of 1989–90, indicating those which involve television advertising and the starting and finishing dates of each campaign.
§ Mr. Archie HamiltonThe following publicity campaigns are currently under way or will be undertaken during the periods shown:
- (a) NATO 40th anniversary postal slogan in April 1989, which appeared on approximately 46 million items of mail.
- (b) NATO briefing tour in April 1989, which will visit six major towns and cities in the United Kingdom.
- (c) NATO exhibitions from April until late in 1989, which is an annual exhibition, but which will be enhanced this year to reflect the 40th anniversary of NATO, and will visit 15 venues throughout the United Kingdom.
- (d) National Employer Liaison Committee campaign, which started in September 1988 and will last for five years, and whose aim is to enhance the image of the Reserve services with employers.
- (e) A regular recruitment campaign for Royal Navy and Royal Marines officers and other ranks, which will continue throughout the year, together with some smaller scale recruitment campaigns for specialist trades and reservists.
- (f) A recruitment campaign for the Army which will run throughout the year as usual, aimed at officers, other ranks, and territorial reservists. This year the campaign will include limited television advertising from 31 March to 22 April, with a parallel campaign on Capital Radio. The television commercial will also be screened at 246 cinemas in London from 14 April to 22 June.
- (g) A regular recruitment campaign for RAF officers and airmen, which will run throughout the year.