§ Mr. DobsonTo ask the Secretary of State for Transport if he will list all current publicity campaigns being conducted by or for his Department or one planned for the first three months of 1989–90, indicating those which involve television advertising and the starting and finishing dates of each campaign.
§ Mr. Peter BottomleyIt would be extremely difficult to draw up a complete inventory of all the Department's publicity material (posters, leaflets, TV and radio "fillers", etc) which are likely to be issued or broadcast during the current quarter. Nor could all this material be properly dignified with the title of "campaign".
The Department produces a wide range of publicity material, particularly in the road safety field, which will be available throughout the period in question. Specific campaigns to be conducted during the first three months of 1989–90 are as follows:
- —child seat belts ("Belt Up in The Back") from 24 April
- —merchant navy reserve from 17 May
- —drink/drive ("Drinking and Driving Wrecks Lives") from 12 June to mid July.
Only the drink-drive campaign involves television advertising.
163WWe try, with limited success, to offer information constantly for news and current affairs coverage of the causes of road casualties.