Recruitment (Advertising) (Hansard, 11 April 1989)

§ Mr. Menzies Campbell
To ask the Secretary of State for Defence if he will give for the last five years for which information is available, the cost of advertising campaigns for recruitment into all three branches of the armed forces.

§ Mr. Neubert
The information is as follows: 517W

£

1984–85 ¹7,351,000

1985–86 8,202,000

1986–87 9,109,000

1987–88 9,402,400

1988–89 ²14,854,200

¹The figures for 1984–85 includes not only expenditure on the services' recruitment advertising but also expenditure on some civilian recruiting, range firing notices and defence sales advertising. It is not possible, given the passage of time, to identify the service element alone.

²This figure is an estimate as final figures for 1988–89 have not yet been brought to account.

Note:
All figures are at outturn prices.

§ Mr. Menzies Campbell
To ask the Secretary of State for Defence what are the estimates for the cost in the current year of the advertising campaigns for recruitment into all three branches of the armed services.

§ Mr. Neubert
The figures for the current financial year (1989–90) have yet to be finalised. I shall write to the hon. and learned Member when they become available.

	£
1984–85	¹7,351,000
1985–86	8,202,000
1986–87	9,109,000
1987–88	9,402,400
1988–89	²14,854,200
¹The figures for 1984–85 includes not only expenditure on the services' recruitment advertising but also expenditure on some civilian recruiting, range firing notices and defence sales advertising. It is not possible, given the passage of time, to identify the service element alone.
²This figure is an estimate as final figures for 1988–89 have not yet been brought to account.