§ 35. Mr. PageTo ask the Chancellor of the Duchy of Lancaster what initiatives his Department has undertaken to advise and support British businesses wanting to enter Japanese markets.
§ Mr. Alan ClarkThe opportunity Japan campaign, launched earlier this year by my right hon. and noble Friend the Secretary of State for Trade and Industry, aims to heighten United Kingdom companies' awareness of the increasing opportunities offered by the Japanese market and to stress the arguments for tackling it now with appropriate long term commitment.
Over 2,000 business leaders have been briefed by the campaign to date. An action line has been established within the DTI's exports to Japan unit to facilitate rapid access to the very considerable range of information and advice available. Its number is (01) 215 4269.