§ Mr. CryerTo ask the Chancellor of the Duchy of Lancaster how many computer manufacturers were 369W invited to participate in developing the television advertisement on the common internal market; what were the criteria for choosing Mr. Alan Sugar; what was the cost of production of the advertisement and by which firm; what was the cost of television time for exhibition; and if he will make a statement.
§ Mr. MaudeMr. Sugar is one of a number of nationally known business figures who have agreed to take part in a series of advertisements designed to underline to British business the crucial importance of preparing for the single European market. The question of invitations to other computer manufacturers does not arise.
The television advertisements are produced through the Central Office of Information by Terence Donovan Productions Ltd. The estimated cost of the current single European market television advertising is £3.8 million, of which some £3.5 million represents airtime costs.