§ Mr. DewarTo ask the Secretary of State for Scotland whether he has appointed design consultants with a remit to prepare a corporate image promotion campaign for his Department.
§ Mr. RifkindNo. The agencies and consultants who have shown an interest in the initiative have until 15 July to respond to the written brief.
§ Mr. DewarTo ask the Secretary of State for Scotland what funds he intends to allocate from his departmental budget in order to conduct an advertising campaign to promote the corporate image of his Department.
§ Mr. RifkindAs I have already explained in correspondence with the hon. Gentleman, I cannot at this stage say what the cost of the campaign might be. We shall not be in a position to determine that until we have considered the ideas of the firms which are interested and decided how the best value for money is to be secured.
§ Mr. DewarTo ask the Secretary of State for Scotland what discussions have taken place between his Department and design or public relations or advertising firms concerning a campaign to promote the corporate image of his Department; and if he will name the firms involved.
§ Mr. RifkindAn oral briefing on our written proposals was offered to those firms which responded to a public advertisement of my intentions. Over 40 firms attended, but it would not be proper for their names to be divulged.
§ Mr. DalyellTo ask the Secretary of State for Scotland why he is planning a public relations campaign advised by Wolff Olins to raise the corporate image of the Scottish Office.
§ Mr. Rifkind[holding answer 30 June 1988]: It is appropriate to ensure that the responsibilities of the Scottish Office and its agencies are more widely understood. A brief has been sent to a number of 511W companies and proposals have been invited from them by 15 July. But no decision has yet been taken on an appointment.