HC Deb 07 December 1988 vol 143 cc171-2W
38. Mr. Win Griffiths

To ask the Chancellor of the Duchy of Lancaster if any attempt has been made to monitor the effectiveness of the advertising campaign of 1992 and the completion of the single market.

51. Mr. Andy Stewart

To ask the Chancellor of the Duchy of Lancaster what monitoring he has undertaken of the level of awareness among business men of the single European market achieved by his Department's Europe Open for Business campaign.

Mr. Maude

DTI has a substantial evaluation exercise to monitor the effectiveness of the campaign and the level of business response. This includes a detailed survey of 100 different companies each week.

59. Mrs. Gillian Shephard

To ask the Chancellor of the Duchy of Lancaster what response there has been to his Department's Europe Open for Business campaign.

Mr. Maude

The response has been enormous. DTI has received more than 160,000 requests for information since March, including over 105,000 calls to our 1992 hotline. DTI Ministers and officials are speaking at some 500 conferences and seminars on the single market in the second half of this year.

Mr. Redmond

To ask the Chancellor of the Duchy of Lancaster what response has been made by firms in(a) south Yorkshire and (b) the Doncaster area to the campaign on the single European market; what particular action has been taken by his Department to bring this awareness to firms in south Yorkshire so that this area benefits equally as other parts of Britain; and if he will make a statement.

Mr. Maude

Since DTI's Europe Open for Business campaign opened in March, we have recorded more than 2,220 individual inquiries from the south Yorkshire area, including 345 from Doncaster. More than 200 senior business representatives attended DTI's regional conference held in Sheffield on 15 November.

DTI's regional office is active throughout the Yorkshire and Humberside region in arranging and supporting conferences and seminars. Staff from the regional office have been involved in 16 such events in south Yorkshire since 1 September.