§ Mr. ShersbyTo ask the Secretary of State for Northern Ireland what advertising agents have been appointed by his Department, or by the Central Office of Information on behalf of his Department, to handle campaigns involving the communication of information on subjects for which his Department is responsible to Parliament during the year 1985–86; what was the subject of each campaign; and how much was spent on each campaign.
§ Dr. MawhinneyNine advertising agencies were engaged in handling a total of 22 campaigns on behalf of my Department during 1985–86; The agencies were:
- Anderson Advertising Ltd
- A V Browne Advertising Ltd
- Davidson Pearce
- Francis Killingbeck Bain
- George Hynes & Partners Ltd
- John Laird PR Ltd
- McConnells Advertising Ltd
- Naylor Hara International, Tokyo
- Spring O'Brien Inc, New York
The campaigns and costs were as follows:
241W
£ Promotion of NI for Inward Investment in GB 117,900 Promotion of NI for Inward Investment in Europe 149,400 Promotion of IDB's services to local companies 205,300 Promotion of Belfast Enterprise Zone 20,000 Promotion of Londonderry Enterprise Zone 8,500 Youth Training Programme 313,000 Seven campaigns promoting Grants to Employer and Management Training 7,400 Job Market Services 32,500 Job Release Scheme 3,200 Energy Efficiency 153,400 Taxi Campaign 81,000 Road Safety (Drink, driving, seat belts) 309,800 Road Safety 10,900 Domestic Monergy Competition 38,200 Enterprise Zone Office 5,800 Prescriptions 16,000 DHSS Free Phone 20,000 Kidney Donor Card 6,900 Primary School Road Safety 51,200 Promotion of NI for Inward Investment in Japan 158,800 Promotion of NI for Inward Investment in North America 696,800 Confidential Telephone 73,300