§ Mr. ShersbyTo ask the Secretary of State for Social Services what advertising agents have been appointed by his Department, or by the Central Office of Information on behalf of his Department, to handle campaigns involving the communication of information on subjects for which his Department is responsible to Parliament during the year 1985–86; what was the subject of each campaign; and how much was spent on each campaign.
§ Mr. PortilloThe table details the spending on health and social security campaigns and the advertising agents involved.
Health Agency and Campaign Expenditure £ TBWA Adverse Reaction to Drugs 26,000 Blood Donor Recruitment 188,064 Limited Drugs List Campaign 2,740 Nursing Recruitment 828,000 Health Equipment Appraisal 9,080 Health Equipment Information 8,030 Aids Advertising 392,800 Yellowhammer Co Ltd. Misuse of Drugs 1,390,000 FCO Ltd. Anti Teenage Smoking 567,000 577W
Social Security Agency and Campaign Expenditure £ Doyle, Dane Bernbach Ltd. National Insurance Direct Debit 3,050 Social Security Reform 185,150 Severe Disablement Allowance 189,670 Occupational Pensions Campaign 206,410
Agency and Campaign Expenditure £ Severe Weather Allowance 260,710 Dorland Advertising Ltd. Abolition of Married Women's Half-Test 33,240 Doyle, Dane, Bernbach Ltd. NI Number Cards 93,760 NI Contributions—Changes 195,510 NI Uprating 243,000