§ Mr. Tony Banksasked the Secretary of State for Social Services how much has been spent by his Department on advertising in national newspapers in each of the past five years; and if he will provide a breakdown by newspaper titles.
§ Mr. MooreThe amount spent by my Department on press advertising including national newspapers in each of the past five years is as follows:
£ 1982–83 1,600,000 1983–84 1,938,000 1984–85 3,662,000 1985–86 3,188,000 1986–87 5,570,000 It is not possible to distinguish between national advertising and all other press advertising. A breakdown by newspaper titles cannot be provided as the information is commercially confidential.
National press advertising has been an element in a variety of DHSS campaigns covering social security and health subjects including social security reformed benefits, the primary health care review, AIDS public education, drug prevention, blood donor and nursing recruitment.