§ Mr. Nellistasked the Paymaster General what is the advertising budget, split by type of media, for the promotion of the job training scheme; what proportion is aimed at potential trainers, and what proportion aimed at potential employers.
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§ Mr. Kenneth Clarke[pursuant to his reply, 11 May 1987, c. 28]: In 1987–88 planned expenditure on advertising the new job training scheme is £5.3 million. Half the sum will be used to encourage employers to become involved in the scheme and half to draw the existence and objectives of the scheme to the attention of potential participants. Around 70 per cent. of the budget has been committed to TV and the remainder to other media. The expenditure represents around 2½ per cent. of the overall programme costs of the job training scheme in the first year.