§ Mr. Foulkesasked the Secretary of State for Social Services what is the cost of advertising of the £5 cold climate allowance; what is the estimated cost of administration of the scheme (a) in the current year and (b) in January 1987; and what other expenditure has been incurred, apart from the cost of the payments themselves.
§ Mr. Major[pursuant to his reply, 29 January 1987, c. 367]: The full cost of advertising and administering the exceptionally cold weather scheme in the current year will be assessed at the end of the winter period. However, total advertising costs for January 1987 were about £670,000.
Additional manpower in the form of 300 overtime man-years was allocated to local offices to help process cold weather claims at a cost of some £4 million. Extra travel and subsistence in connection with overtime working and increased postage costs were also incurred.
§ Dr. Godmanasked the Secretary of State for Social Services, how much was spent by his Department on advertising the availability of exceptionally severe weather payments (a) in 1986 and (b) so far in the current year in (i) Scotland, (ii) Strathclyde and (iii) Greenock and Port Glasgow.
§ Mr. Major[pursuant to his reply, 12 February 1987, c. 341]: The availability of exceptionally severe weather payments in 1986 was advertised on a national basis only, at a cost of £267,000.
508W
TABLE I Income under Section 58 of The National Health Service Act 1977 1983–84 1984–85 1985–86 Regions a b c d a b c d a d £ £000 £000 per cent. £ £000 £000 per cent. £ per cent. Northern 802 1 1 — 1,560 2 2 — 11,492 — Yorkshire 6,972 8 8 — 10,819 11 11 — 49,638 — Trent 18,386 20 20 — 40,955 43 43 — 73,711 0.01 East Anglian 16,068 18 18 — 53,685 57 56 0.01 64,943 0.01 North West Thames 11,941 13 13 — 27,535 29 29 — 36,864 — North East Thames 4,839 5 5 — 5,800 6 6 — 12,778 — South East Thames 17,107 19 19 — 57,069 61 60 0.01 164,154 0.01 South West Thames 9,748 11 11 — 29,979 32 32 — 63,228 0.01 Wessex 11,310 12 13 — 28,686 30 30 — 68,697 0.01 In January 1987 press and radio advertising was undertaken on a national basis at a cost of £400,000 and advertisments for insertion in local newspapers, leaflets and posters were produced and distributed centrally at an approximate cost of £68,000. Scotland also undertook its own advertising at a cost of about £54,700.
In addition, local advertising was undertaken, for which the estimated costs for January 1987, are as follows:
£ Scotland 9,000 Strathclyde 4,000 Greenock and Port Glasgow 500