§ Dr. Michael Clarkasked the Secretary of State for Energy how much was spent by his Department on energy saving promotion during Energy Efficiency Year.
§ Mr. David HuntEnergy Efficiency Year in 1986 marked an important stage in the continuing campaign of the energy efficiency office. Its aim was further to concentrate efforts in attaining the £7 billion energy savings available to the nation as a whole and to intensify the effect of all the initiatives undertaken.
A major target was to create a campaign that would be picked up and reinforced by the promotional efforts of the energy supply and energy efficiency industries. In this it was an outstanding success.
1986 covered two financial years. Estimated figures for the four quarters give a total of £11.8 million spent on energy efficiency advertising and other informational, promotional and marketing activity by my Department.