HC Deb 26 January 1987 vol 109 c73W
37. Mr. Rowe

asked the Minister for the Arts what response he expects to his recently announced scheme to encourage marketing within the arts.

Mr. Luce

The response so far has been very good; everyone has welcomed the scheme and many arts organisations have asked for application forms. The scheme is experimental and I anticipate making between 25 and 50 awards depending on the size of the project.