§ Mr. Kirkwoodasked the Paymaster General how much has been spent on the Action for Jobs advertising campaign, nationally arid regionally; how he expects to assess its effects; and what effects he expects it to have.
§ Mr. LeeSo far about £6.5 million has been spent on Action for Jobs advertising. This represents less than 0.01 per cent. of the total expenditure of £3 billion this year on more than 30 employment, enterprise and training measures described in the Action for Jobs booklet. Since this is a national campaign, no regional breakdown is available.
The purpose of the campaign is to increase awareness of the wide range of opportunities on offer and to encourage people to pick up the Action for Jobs booklet. We are monitoring closely the effectiveness of the campaign.