§ Mr. Bob Clayasked the Secretary of State for Transport which advertising agencies have been engaged by his Department for each of the past five years; and what sums each have been paid.
§ Mr. RidleySince 1981–82 my Department has engaged the following agencies for promotional campaigns, primarily for road safety, and has paid the sums as listed:
£ 1981–82 Wasey Campbell 2,712,948 Doyle Dane Bernbach 223,639 Ogilvy Benson and Mather 1,579,230 1982–83 Kingsway Media 16,432 Ogilvy and Mather 1,150,745 Wasey Campbell Ewald 1,853,382 Leo Burnett 2,576 1983–84 Wasey Campbell Ewald 3,197,614 Ogilvy and Mather 1,781,313 Doyle Dane Bernbach 9,145 JPF Sporting Advertising 15,295 Leo Burnett 21,683 Dorlands 106,728 1984–85 Davidson Pearce 903,390 Doyle Dane Bernbach 44,028 Ogilvy Mather 1,044,581 Lowe, Howard, Spink, Campbell, Ewald 73,777 Portland Outdoor 787,223 Dorlands 56,655 Leo Burnett 40,763 1985–86 Poster Publicity Ltd. (Poster Agency) 50,642 Dorlands Advertising Ltd. 126,508 Leo Burnett Ltd. 1,508,298 Davidson Pearce Ltd. 836,541 Portland Outdoor Ltd. (Poster Agency) 236,488 Doyle Dane Bernbach Ltd. 148,816 In addition, over the same period, my Department has used the services of Charles Barker Advertising for the placing of statutory notices and recruitment advertising at a total cost of £3,330,000.