HC Deb 28 January 1986 vol 90 c504W
Mr. Corbett

asked the Secretary of State for Social Services what evidence he has of any change of attitude among young people towards the misuse of heroin and cocaine following the Government's anti-drugs advertising campaign.

Mr. Whitney

Preliminary results of the independent evaluation of the campaign are now available. They suggest that there has been an increase in awareness of the negative consequences of using heroin; a deflation in the image of heroin and of misusers; an increase in the proportion saying they would reject heroin if offered and that there are indications of a more accurate, realistic basis for rejection of heroin. Cocaine is also seen as dangerous and this view appears to have been unaffected by the campaign. A copy of the full evaluation results will be placed in the Library when they are available.

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