HC Deb 14 January 1986 vol 89 cc557-8W
Mr. Dobson

asked the Secretary of State for Social Services if he will publish in the Official Report the index for the movement of National Health Service pay and

results are now available. The evaluation consisted of a long-term "quantitative" survey to check significant shifts in opinion and attitudes as well as a smaller "qualitative" study of the campaign. The main findings of the evaluation include: —the campaign was widely noticed and appreciated not only by young people, the main target audience, but also by parents. —a reduction in the proportion of young people who considered heroin attractive or glamorous. —an increased awareness of the social and physical ill-effects of misusing heroin. —an increased resistance to the idea of experimenting with heroin.

This evaluation will form the base from which decisions about activity in 1986–87 will be made. A budget of £2 million will be available for further work in 1986–87.