§ Mrs. Renée Shortasked the Secretary of State for Social Services how many television advertisements he intends to make, and over what period of time they will be spread, within the framework of the £1 million sum which he intends to spend on campaigns to discourage teenagers from smoking; what format is envisaged; what account he has taken of the outcome of the programme of advertisements aimed at discouraging youngsters from drug addiction in deciding the format; and if he will make a statement.
§ Mr. WhitneyThe pilot campaign began in the Tyne Tees and TV South regions on 4 December. Two film advertisements are being shown on television and in cinemas over a period of about 12 months. Of the £1 million allocated to the pilot, about £600,000 is being spent on the purchase of television airtime and cinema screen time. In planning and mounting this campaign consideration was given to the Department's advertising campaign against heroin misuse.