HC Deb 12 November 1985 vol 86 c129W
Mr. Sheerman

asked the Secretary of State for Transport if he will publish the results of the evaluation of the stay low campaign which was conducted during the Christmas period 1984.

Mrs. Chalker

An assessment of levels of drinking and driving over the Christmas period 1984 will appear in "Road Accidents Great Britain," to be published later this month. Copies will be placed in the Library.

The assessment indicates that, compared with 1983, there was, over the Christmas period, an increase in the number of drivers failing the roadside breath test and an increase in casualties during the "drinking hours". However, both breath test results and casualties are open to a range of influences and to draw firm conclusions as to the part played by publicity in any particular year, as against other factors, would be wholly unjustified. Individual publicity campaigns are in any case part of our continuing programme to educate drivers and riders about the dangers of alcohol, the success of which can only be measured over a substantial period of time.