§ Mr. Wainwrightasked the Secretary of State for Social Services what policy changes affecting public advertisement of family income supplement have been made since 1982.
§ Mr. WhitneyAs from 1983, press and television advertising coinciding with the annual November uprating of family income supplement has been discontinued. Surveys indicated that such publicity had little effect in increasing awareness of family income supplement and we decided the major cost involved in this form of advertising was not justified. We have concentrated on other more cost-effective measures to promote family income supplement as indicated in my hon. Friend's reply to my hon. Friend the Member for Cardiff, Central (Mr. Grist) on 12 June 1984 at column460. These measures are in addition to publicity in the form of the wide display of leaflets and posters, and inclusion of a page advertising family income supplement in child benefit order books.
§ Mr. Wainwrightasked the Secretary of State for Social Services how much was spent on purchasing advertisements on all media for family income supplement in 1982–83, 1983–84 and in the current year to date.
§ Mr. WhitneyExpenditure on media advertisements for family income supplement was as follows:526W
£ 1982–83 506,000 1983–84 Nil 1984–85 Nil