HC Deb 20 December 1985 vol 89 cc411-4W
Mr. Jim Spicer

asked the Secretary of State for Social Services what advertising agents have been appointed by his Department, or by the Central Office of Information on behalf of his Department, to handle campaigns involving the communication of information on subjects for which his Department is responsible to Parliament over each of the last 10 years, respectively; what was the subject of each campaign; and how much was spent on each campaign.

Mr. Fowler

Only five years, figures are given in the table. Disproportionate cost would have been incurred if the figures had been collected for 10 years.

Subject Expenditure £
1980–81
Doyle Dane Bernbach Ltd.
NHS prescriptions 37,466
Studentships in environmental engineering 756
Nursing recruitment 459,412
Blood donor recruitment 72,337
Hospital careers 19,586

Subject Expenditure £
Family Income Supplement 314,985
NI Uprating 64,788
1981–82
Doyle Dane Bernbach Ltd.
Help for the handicapped 528
Blood donor recruitment 95,056
Nursing recruitment 702,491
Hospital careers 26,989
National Insurance uprating 92,755
Kingsway Media Ltd.
Benefits 27,321
Child benefit 18,782
Doyle Dane Bernbach Ltd.
Family Income Supplement 501,918
National Insurance contributions 20,211
Civil Service Industrial Action 174,455
1982–83
Doyle Dane Bernbach Ltd.
Blood donor recruitment 36,272
Nursing recruitment 284,242
TBWA
Whooping cough 240,128
Blood donor recruitment 38,264
Doyle Dane Bernbach Ltd.
Housing benefit 293,024
Family Income Supplement 539,782
Company Directors N. Insurance 9,981
Form E111 76,775
Employers' Statutory Sick Pay 471,250
Kingsway Media

Subject Expenditure £
Emergency pay 65,206
Register of manufacturers 969
1983–84
TBWA
Blood donor recruitment 100,322
Organ donation 391,392
Nursing recruitment 675,077
Dorlands Advertising Ltd.
Portable pensions 26,081
Doyle Dane Bernbach Ltd.
One-Parent benefit 64,779
Voluntary Unemployment Deductions 98,784
Benefits in work 12,434
National Insurance uprating 171,897
National Insurance numbercards 162,697
Employers' Statutory Sick Pay 495,895
1984–85
Dorlands Advertising Ltd.
Laser surgery 6,157
TBWA
Nurse recruitment 688,991
Blood donor recruitment 63,401
Adverse reactions 25,000
Organ donation 330,000
Yellowhammer
Misuse of drugs 298,274
Doyle Dane Bernbach Ltd.
National Insurance numbercard 253,801
National Insurance contributions 176,738
Severe Disablement Allowance 402,583
Computer Strike Emergency 482,216
£10 Christmas Bonus 97,961

Title Responsibilities Staff reporting to each
Grade 3 Grade 4 Grade 5 Grade 6 Principals and equivalent Executive clerical and other grades Total
Principal Establishments Officer DHSS Establishments and Personnel, Social Security computing, Central Management Support, Operations in: 5 1 26 63 420 82,274 82,789
—Social security regional organisation;
—Newcastle Central Office;
—North Fylde Central Office.
Principal Finance Officer Departmental Finance, Economic and statistical advice, Operational research 5 1 20 13 114 1,579 1,732
Deputy Secretary: Social Security Policy Social Security Policy 4 — 13 1 57 809 884
Deputy Secretary: Family Practitioner Services and Medicines Policy Family Practitioner Services, Policy relating to Medicines 3 — 9 2 33 259 306
Deputy Secretary: Health and Personal Social Services Policy Policy on health and Personal Social Services, Management of Special Hospitals, and Youth Treatment Centres 5 — 16 3 51 267 342
Director of Operations, NHS Management Board Liaison with health authorities on administrative policy, accountability and planning; NHS building policy; NHS equipment and supplies; Artificial Limb and Appliance Centres 6 1 6 23 95 1,495 1,626
Director of Personnel: XHS Management Board NHS Personnel Policy 1 — 4 — 13 105 123
Solicitor Legal aspects of DHSS Responsibilities 3 — 11 41 8 82 145
Chief Inspector of Social Services Social Services Inspectorate and certain aspects of personal social services — 2 16 — 83 78 179
Deputy Chief Medical Officer Health issues related to: 3 3 28 47 7 225 313
—children, disablement, prevention and nutrition;
—primary care;
—toxicology;
—Environmental health.
Deputy Chief Medical Officer Health issues related to: 4 3 23 4 4 37 75
Subject Expenditure
Dorlands Advertising Ltd.
Help for the handicapped 701
Computer Strike Emergency 715,151
Social Security Reviews 20,056
Child benefit 76,509
Pensioners living abroad 56,402