§ Mr. Jim Spicer asked the Secretary of State for Trade and Industry what advertising agents have been appointed by his Department, or by the Central Office of Information on behalf of his Department, to handle campaigns involving the communication of information on subjects for which his Department is responsible to Parliament over each of the last 10 years, respectively; what was the subject of each campaign; and how much was spent on each campaign.
§ Mr. ButcherInformation is readily available covering only the past five years and not all of that permits the advertising agent to be readily identified. However, where the advertising agent is known the information is as follows:
22W
Agency Campaign Expenditure £ 1980–81 Ogilvy Benson and Mather Queens Award to Industry 28,067 Doyle Dane Bernbach Furniture Fire Safety 43,729 Doyle Dane Bernbach Electronic Applications Division 6,023 Ogilvy Benson and Mather National Maritime Institute 2,690 Ogilvy Benson and Mather Technology Advisory Point 7,026 Doyle Dane Bernbach Conference on Chemical Nomenclature 4,176 Ogilvy Benson and Mather Computer Aided Design Centre 31,850 23W
Agency CampaignExpenditure £ Ogilvy Benson and Mather British Business 16,825 Freeman Matthews Milne Small Firms Service 362,969 Freeman Matthews Milne Inward Investment 16,356 Doyle Dane Bernbach BOTB Home and Overseas Publicity 3,968 Charles Barker Recruitment Recruitment 123,942 Charles Barker Recruitment Statutory Notices 10,234 1981–82 Freeman Matthews Milne Companies (No. 2) Act 101,749 Doyle Dane Bernbach Queens Award to Industry 26,889 Doyle Dane Bernbach Country of Origin Legislation 2,133 Freeman Matthews Milne Business Opportunities 7,069 Freeman Matthews Milne Small Firms (Local) 124,226 Doyle Dane Bernbach National Maritime Institute 20,848 Doyle Dane Bernbach National Physical Laboratory 39,180 Royles and Parker Ltd Robotics 91,433 Freeman Matthews Milne Small Firms (West Midlands) 32,299 Doyle Dane Bernbach National Engineering Laboratory 85,042 Doyle Dane Bernbach British Business Magazine 7,184 Roles and Parker Ltd Microprocessors Application 79,184 Doyle Dane Bernbach Technology Advisory Point 18,997 Doyle Dane Bernbach CADCAM 58,762 Doyle Dane Bernbach BOTB Export Services 19,167 J Walter Thomson BOTB Export Services 135,035 Charles Barker Recruitment Recruitment 29,166 Charles Barker Recruitment Stalutory Notices 11,2.29 1982–83 Doyle Dane Bernbach Queens Award to Industry 34,520 Doyle Dane Bernbach National Physical Laboratory 14,371 Doyle Dane Bernbach CADCAM 18,702 Doyle Dane Bernbach NPL (NATLAS) 16,341 Doyle Dane Bernbach British Business Magazine 22,603 J Walter Thomson BOTB Export Services 133,298 Charles Barker Recruitment Recruitment 25,630 Charles Barker Recruitment Statutory Notices 19,806 Doyle Dane Bernbach National Engineering Laboratory 70,544 Doyle Dane Bernbach Research Support 52,876 Doyle Dane Bernbach Technology Advisory Point 14,420 Doyle Dane Bernbach Robotics 4,891 Doyle Dane Bernbach Cadcentre (Home/Overseas) 48,374 Doyle Dane Bernbach Regional Industrial Development 191 Doyle Dane Bernbach National Maritime Institute 43,055 Doyle Dane Bernbach Information Technology Caravans 39,272 Freeman Matthews Treasure Small Firms 469,562 Dewe Rogerson Ltd Information Technology Year 485,000 Hilton Advertising Ltd Roles and Parker Ltd Biotechnology 50,058 Roles and Parker Ltd Microprocessor Application Project 86,558 Wight Collins Rutherford Scott Small Firms 964,917 1983–84 Doyle Dane Bernbach Queens Award to Industry 30,954 Doyle Dane Bernbach SURMA-Asian Eye Make-up 7,854 Doyle Dane Bernbach Furniture Fire Safety Regulations 10,462 Doyle Dane Bernbach NPL Awareness 24,197 Wight Collins Rutherford Scott Help for Small Businesses 19,257 Roles and Parker Ltd Quality Control 244,338 Roles and Parker Ltd Robotics 238 Roles and Parker Ltd SEFIS 48,761 Roles and Parker Ltd Microsystems 90,996 Dorland Information Technology 1,315 Roles and Parker Ltd CADCAM 124,376
Agency CampaignExpenditure £ Doyle Dane Bernbach National Laboratory Engineering 6,026 Doyle Dane Bernbach Invest in Britain Bureau 1,021 Doyle Dane Bernbach National Physical Laboratory 3,879 Roles and Parker Ltd Robotics 3,122 Doyle Dane Bernbach Invest in Britain Bureau 63 Freeman Mathews Treasure Small Firms 169,965 Doyle Dane Bernbach Design for Profit 23,263 Dorland BOTB Modern Languages 992 J Walter Thomson BOTB Marketing Advertising Services 10,144 J Walter Thomson BOTB Export Services 8.021 Charles Barker Recruitment Recruitment 24,596 Charles Barker Recruitment Statutory Notices 13,234 1984–85 Doyle Dane Bernbach National Engineering Laboratory 89,000 Doyle Dane Bernbach Queens Award to Industry 38,970 Doyle Dane Bernbach National Physical Laboratory 710 Doyle Dane Bernbach Business Statistics Office 9,500 Young and Rubicam Microsystem Centres 10,000 Wight Collins Rutherford Scott Small Firms 261,168 Roles and Parker Ltd Biotechnology 5,344 Ayer Barker Ltd Industrial Heat Recovery 6,930 Dorland Micros in Primary Schools 395 J Walter Thomson BOTB Export Services 3,542 J Walter Thomson BOTB Export United States of America 70,000 J Walter Thomson BOTB Small Firms Review 150,000 Charles Barker Recruitment Recruitment 29,417 Charles Barker Recruitment Statutory Notices 29,892 David Tolson Inward Investment in United Kingdom 494,892 Industrial Publicity Services SF (local) 220,173 Mr. Tony Banks asked the Secretary of State for Trade and Industry how much his Department spent on advertising in national and local newspapers, on television and in other printed journals during the financial year 1984–85; and what is the amount budgeted and spent to date in 1985–86.
§ Mr. Butcher[pursuant to his reply, 6 December 1985, c. 373]: Information is not readily available to provide a breakdown of the advertising between national and local newspapers and periodicals nor is it readily available for minor amounts of advertising placed other than through the COI or centrally by my Department. The figures which are readily available are:
1984–85 £ *1985–86 £ Press and Periodicals 2,081,283 1,160,410 TV 31,635 Nil * To 4 December 1985.