HC Deb 16 December 1985 vol 89 cc21-3W

Mr. Jim Spicer asked the Secretary of State for Trade and Industry what advertising agents have been appointed by his Department, or by the Central Office of Information on behalf of his Department, to handle campaigns involving the communication of information on subjects for which his Department is responsible to Parliament over each of the last 10 years, respectively; what was the subject of each campaign; and how much was spent on each campaign.

Mr. Butcher

Information is readily available covering only the past five years and not all of that permits the advertising agent to be readily identified. However, where the advertising agent is known the information is as follows:

Agency Campaign Expenditure £
1980–81
Ogilvy Benson and Mather Queens Award to Industry 28,067
Doyle Dane Bernbach Furniture Fire Safety 43,729
Doyle Dane Bernbach Electronic Applications Division 6,023
Ogilvy Benson and Mather National Maritime Institute 2,690
Ogilvy Benson and Mather Technology Advisory Point 7,026
Doyle Dane Bernbach Conference on Chemical Nomenclature 4,176
Ogilvy Benson and Mather Computer Aided Design Centre 31,850
Agency CampaignExpenditure
£
Ogilvy Benson and Mather British Business 16,825
Freeman Matthews Milne Small Firms Service 362,969
Freeman Matthews Milne Inward Investment 16,356
Doyle Dane Bernbach BOTB Home and Overseas Publicity 3,968
Charles Barker Recruitment Recruitment 123,942
Charles Barker Recruitment Statutory Notices 10,234
1981–82
Freeman Matthews Milne Companies (No. 2) Act 101,749
Doyle Dane Bernbach Queens Award to Industry 26,889
Doyle Dane Bernbach Country of Origin Legislation 2,133
Freeman Matthews Milne Business Opportunities 7,069
Freeman Matthews Milne Small Firms (Local) 124,226
Doyle Dane Bernbach National Maritime Institute 20,848
Doyle Dane Bernbach National Physical Laboratory 39,180
Royles and Parker Ltd Robotics 91,433
Freeman Matthews Milne Small Firms (West Midlands) 32,299
Doyle Dane Bernbach National Engineering Laboratory 85,042
Doyle Dane Bernbach British Business Magazine 7,184
Roles and Parker Ltd Microprocessors Application 79,184
Doyle Dane Bernbach Technology Advisory Point 18,997
Doyle Dane Bernbach CADCAM 58,762
Doyle Dane Bernbach BOTB Export Services 19,167
J Walter Thomson BOTB Export Services 135,035
Charles Barker Recruitment Recruitment 29,166
Charles Barker Recruitment Stalutory Notices 11,2.29
1982–83
Doyle Dane Bernbach Queens Award to Industry 34,520
Doyle Dane Bernbach National Physical Laboratory 14,371
Doyle Dane Bernbach CADCAM 18,702
Doyle Dane Bernbach NPL (NATLAS) 16,341
Doyle Dane Bernbach British Business Magazine 22,603
J Walter Thomson BOTB Export Services 133,298
Charles Barker Recruitment Recruitment 25,630
Charles Barker Recruitment Statutory Notices 19,806
Doyle Dane Bernbach National Engineering Laboratory 70,544
Doyle Dane Bernbach Research Support 52,876
Doyle Dane Bernbach Technology Advisory Point 14,420
Doyle Dane Bernbach Robotics 4,891
Doyle Dane Bernbach Cadcentre (Home/Overseas) 48,374
Doyle Dane Bernbach Regional Industrial Development 191
Doyle Dane Bernbach National Maritime Institute 43,055
Doyle Dane Bernbach Information Technology Caravans 39,272
Freeman Matthews Treasure Small Firms 469,562
Dewe Rogerson Ltd Information Technology Year 485,000
Hilton Advertising Ltd
Roles and Parker Ltd Biotechnology 50,058
Roles and Parker Ltd Microprocessor Application Project 86,558
Wight Collins Rutherford Scott Small Firms 964,917
1983–84
Doyle Dane Bernbach Queens Award to Industry 30,954
Doyle Dane Bernbach SURMA-Asian Eye Make-up 7,854
Doyle Dane Bernbach Furniture Fire Safety Regulations 10,462
Doyle Dane Bernbach NPL Awareness 24,197
Wight Collins Rutherford Scott Help for Small Businesses 19,257
Roles and Parker Ltd Quality Control 244,338
Roles and Parker Ltd Robotics 238
Roles and Parker Ltd SEFIS 48,761
Roles and Parker Ltd Microsystems 90,996
Dorland Information Technology 1,315
Roles and Parker Ltd CADCAM 124,376

Agency CampaignExpenditure £
Doyle Dane Bernbach National Laboratory Engineering 6,026
Doyle Dane Bernbach Invest in Britain Bureau 1,021
Doyle Dane Bernbach National Physical Laboratory 3,879
Roles and Parker Ltd Robotics 3,122
Doyle Dane Bernbach Invest in Britain Bureau 63
Freeman Mathews Treasure Small Firms 169,965
Doyle Dane Bernbach Design for Profit 23,263
Dorland BOTB Modern Languages 992
J Walter Thomson BOTB Marketing Advertising Services 10,144
J Walter Thomson BOTB Export Services 8.021
Charles Barker Recruitment Recruitment 24,596
Charles Barker Recruitment Statutory Notices 13,234
1984–85
Doyle Dane Bernbach National Engineering Laboratory 89,000
Doyle Dane Bernbach Queens Award to Industry 38,970
Doyle Dane Bernbach National Physical Laboratory 710
Doyle Dane Bernbach Business Statistics Office 9,500
Young and Rubicam Microsystem Centres 10,000
Wight Collins Rutherford Scott Small Firms 261,168
Roles and Parker Ltd Biotechnology 5,344
Ayer Barker Ltd Industrial Heat Recovery 6,930
Dorland Micros in Primary Schools 395
J Walter Thomson BOTB Export Services 3,542
J Walter Thomson BOTB Export United States of America 70,000
J Walter Thomson BOTB Small Firms Review 150,000
Charles Barker Recruitment Recruitment 29,417
Charles Barker Recruitment Statutory Notices 29,892
David Tolson Inward Investment in United Kingdom 494,892
Industrial Publicity Services SF (local) 220,173

Mr. Tony Banks asked the Secretary of State for Trade and Industry how much his Department spent on advertising in national and local newspapers, on television and in other printed journals during the financial year 1984–85; and what is the amount budgeted and spent to date in 1985–86.

Mr. Butcher

[pursuant to his reply, 6 December 1985, c. 373]: Information is not readily available to provide a breakdown of the advertising between national and local newspapers and periodicals nor is it readily available for minor amounts of advertising placed other than through the COI or centrally by my Department. The figures which are readily available are:

1984–85 £ *1985–86 £
Press and Periodicals 2,081,283 1,160,410
TV 31,635 Nil

* To 4 December 1985.