§ Mr. Jim Spicerasked the Secretary of State for Transport what advertising agents have been appointed by his Department, or by the Central Office of Information on behalf of his Department, to handle campaigns involving the communication of information on subjects for which his Department is responsible to Parliament over each of the last 10 years, respectively; what was the subject of each campaign; and how much was spent on each campaign.
§ Mr. RidleyThe advertising agencies appointed to handle campaigns involving communication of information on subjects for which my Department is responsible to Parliament over the past five years, plus the subject of each capaign and how much was spent on each. was as follows: 657W
Agency Campaign Expenditure £ Wasey Campbell Ewald Motor Cycle Safety (Training) 1,434,696 Wasey Campbell Ewald Regulations—Tyre Treads 256 Wasey Campbell Ewald Regulations—Bottle Gas in Caravans 271 Ogilvy and Mather Pedestrian Road Safety 1,816,939 Doyle Dane Bernbach Fuel Consumption Test Results 290 Wasey Campbell Ewald Drink and Drive 895,610 JPF Sporting Advertising Limited Drink and Drive 15,601 Doyle Dane Bernbach Public Participation Exhibitions 9,038 Leo Burnett DVLC—Vehicle Excise Duty 22,117 Wasey Campbell Ewald Pedal Cycle Safety 832,207 Dorlands DVLC—Vehicle Excise Duty 4,755 Dorlands Vehicle Licence Log Books 104,108 1984–85 Davidson Pearce Drink and Drive 818,058 Davidson Pearce Motor Cycle Safety 112,434 Doyle Dane Bernbach Public Participation Exhibitions 44,370 Doyle Dane Bernbach Fuel Consumption Test Results 979 Ogilvy and Mather Child Pedestrian Road Safety 1,075,918 Lowe Howard Spink Pedal Cycle Safety 75,990 Campbell Ewald Portland Outdoor Pedal Cycle Safety 810,840 Dorlands DVLC Vehicle Excise Duty *58,355 Leo Burnett DVLC Vehicle Excise Duty *41,986 * Funded by the Post Office. The figures are available for the past five years only. To go back further would involve disproportionate costs.