§ Mr. Kirkwoodasked the Secretary of State for Social Services how much his Department has spent on employing the advertising agency TBWA; and what has resulted from this employment.
126W
§ Mr. HayhoeAdvertising agencies are paid on a commission basis by the media operators, not by their clients. TBWA has not, therefore, received any money directly from the Department for its services, apart from production costs.
Media spending channelled through TBWA plus production costs has been as follows:
£ 1981–82 Nil 1982–83 390,209 1983–84 1,425,663 1984–85 941,129 1985–86 *940,262 * Estimate, not including AIDS campaign. TBWA is currently handling the nursing careers, blood donation and AIDS campaigns.