"Design for Profit" Campaign

HC Deb 14 February 1983 vol 37 c21W

34. Mr. Beaumont-Dark

asked the Secretary of State for Industry if he will make a statement on the objectives of the "Design for Profit Campaign".

Mr. Butcher

The main objective of the "Design for Profit" campaign is to encourage managing directors and finance directors of medium and small sized manufacturing firms to be more aware of the benefits, in terms of competitiveness and increased profits, that flow from investment in product design. The campaign will do this mainly by a series of seminars which will be based on case histories of firms with a comprehensive approach to product design.