§ Mr. Marlowasked the Secretary of State for Employment how much the advertising campaign for the newly launched community programme has cost; and how effective it has been.
§ Mr. AlisonThe advertisements are appearing in national and regional newspapers and a selection of specialist publications. The campaign is not complete but media costs may be up to £500,000. The initial response from sponsors has been encouraging. However, it is too early to assess the overall effectiveness of the campaign.