HC Deb 24 March 1981 vol 1 c313W
Mr. Soley

asked the Secretary of State for Transport whether any results are available to indicate the effectiveness of the Government's recent television campaign in the Midlands on the wearing of seat belts; and, if so, whether he will publish them.

Mr. Fowler

The seat belt campaign in the Midlands succeeded in raising the wearing rate to an average level of 34.1 per cent. This figure includes 46.5 per cent. on motorways and 39.8 per cent. on trunk roads, but in built up areas the figure was only 26.8 per cent.