§ Mr. Peter Robinsonasked the Secretary of State for Northern Ireland how much money has been spent on industrial development publicity during 1980; if he will give full details as to the way the money was spent, and in what countries; how many firms from each country invested in Northern Ireland as a result of this publicity; and how many jobs were created.
§ Mr. Adam Butler[pursuant to his reply, 21 July 1981]: The expenditure incurred on industrial development publicity during 1980 was as follows:
Item Expenditure £
Press advertising 421,681 Literature and promotional aids 128,530 Direct mailing to selected firms 12,019 562,230 The bulk of the publicity was aimed at American investors and it is not possible to relate final investment to particular elements of publicity in a given year.