§ Mr. Beithasked the Secretary of State for Social Services what evaluation has been made of health education advertisements on alcohol abuse which were screened in the Tyne-Tees television area.
§ Sir George YoungThe advertisements are part of a current experimental campaign in the North East by the Health Education Council and North-East Council on alcoholism from which it is hoped to learn the best means of promoting sensible drinking behaviour.
Evaluation of the pilot campaign in the North-East in 1974 showed a temporary change in public attitudes. Evaluation of the current campaign, which resulted from this pilot, has been carried out by an independent market research agency; results show that there has been 265W no significant change so far in public attitudes to the misuse of alcohol. There are, however, encouraging indications of changes in professional attitudes and awareness, increasing interest by industry and other organisations in the local seminars and conferences generated by the campaign, and more people seeking help and information.